11/3/2023 0 Comments Funny road signsUtah launched its effort this spring with “That seat belt looks good on you,” which is still the message that received the most positive feedback. The study did not track drivers' actual behavior in response to the signs. The messages were less effective for younger drivers, those with lower education levels and those who received a ticket or were in a crash in the last five years, according to the survey. ![]() “I don’t know that anybody is going to say that an electronic message board is going to change the world, but it can be part of that plan,” said John Gleason, a spokesman for the Utah Department of Transportation.Ī study commissioned by the Federal Highway Administration shows that drivers in four cities responded positively to more straightforward safety messages, such as "Click it or ticket" and "Slow down, save a life." Survey respondents said the on-road messages would be more likely to change their behavior than messages shared in other media, such as TV commercials. ![]() The lines alone won’t get Utah to its goal of zero road deaths, but officials in the state - like their counterparts elsewhere - hope the messages will get people talking and thinking about highway safety.
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